This is one of three videos created for VMAX Fitness. This video is the promotional video meant to drive people to the Vmax website. The other two videos were demonstration and instructional videos for people who purchased Vmax fitness machines.
To make the shoot come together, the following elements were put in place:
- Location scouting: Found and secured a location that would work for demonstrating the fitness machine
- Model / actress: Found and hired an actress / model to do product demonstrations
- Voice over / script: Aided with the script of the video and provided voice over
- Cameras: Used two cameras on the shoot, as we didn’t have time to do multiple takes and the model demonstrating the fitness techniques on the machine would be too tired to redo the exercises over and over
- Slider: This added a bit of motion to the shots to bring some excitement to the video
- Special Effects: Used some motion graphics and slid the video in and out to spice up the video
- Audio: Found and purchased royalty-free music that would fit the mood of the piece
NOTE: This video is the first 1 1/2 minutes of the entire 8 1/2 minute video.
Problem: The client needed a video that would introduce potential chefs to the Professional Cook Apprentice program in BC. The Senior Manager of Industry Training for go2 needed to be interviewed in a professional kitchen and shots of him cooking needed to be integrated into the video. The information needed to be accurate, as it was an informational video.
Solution: Since the end length of the video was approximately 10 minutes, with a lot of information to cover, two cameras were used in shooting providing a close up and a wide shot of the speaker. This was for visual interest, but its main use was to ensure that if we needed to combine two different scenes together, that the cut from one sentence to the other would be smooth.
Quick cuts of the cooking plus uses of sound effects and graphics helped spice up and add flow to the piece.
This video is part of a series of business howto videos put out by smallbusinessdoer.com. This is a long form educational video for people looking to start a website.
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