Problem: Create a video to be shown at the press conference launch of car2go in Vancouver
- Needed an approximately 2 minute video done in the same style as previous launch videos done in other cities
- Integrate footage and aspects of previous videos into new video
- Needed to have actors drive the cars in the video
- Motion graphics to show city locations on a map were requested
- Had a time sensitive launch to accommodate, no delays could occur
- Required both DVD copies and a download link available for the press
Solution:
- Downloaded and converted existing footage from car2go
- Created a round-up of potential actors for car2go to choose from and casted the talent
- Created animated maps to show the different car2go locations and to match the car2go corporate colours
- Shot the footage in the same week that the project was approved to ensure deadline was met and to allow time for revisions
Testimonial:
Greg is an extremely talented videographer with an eye for the creative and practical. The shots and locations he chose for our car2go press conference video were an exact fit to our image and corporate identification needs. We needed to showcase Vancouver and how our service was a good fit with the city- Greg did exactly that.
From our initial meeting, I knew Greg got us and understood what we wanted. His planning, execution, casting, custom graphics, and editing of the video have surpassed our expectations. Casting was simple because he understood our brand and presented us with the right candidates the first time.
Greg consistently delivered quality work. We love what he did for us and will work with him in the future. I feel extremely comfortable recommending his services to anyone.
Justin MacDonald
Marketing Coordinator, Vancouver
car2go Canada Ltd
